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REDCHARCOAL(红炭)是以设计、发行服饰及文化周边为主,同时致力于推动中国本土文化与新青年文化结合的街头文化品牌。
“LET IT BURN”作为品牌理念,其核心思想是“接受自己,勇于表达”。
品牌主张热情、态度、有力量的生活方式,希望通过多元的文化输出,缓解新青年文化中,群体偏见下的认同危机,倡导积极、多样化的价值观,以此鼓励年轻人勇敢表达自我,寻找和拥有专属自己的独特魅力。
REDCHARCOAL IS A STREET BRAND THAT MAINLY DESIGNS AND DISTRIBUTES CLOTHING AND CULTURAL PRODUCTS, AND IS COMMITTED TO PROMOTING THE COMBINATION OF CHINESE CULTURE AND NEW YOUTH CULTURE.
"LET IT BURN" AS THE BRAND CONCEPT, ITS CORE IDEA IS "ACCEPT YOURSELF AND EXPRESS YOURSELF."
WE ADVOCATE A LIFESTYLE OF ENTHUSIASM, ATTITUDE AND STRENGTH, COUNTERING THE IDENTITY CRISIS OF MAINSTREAM GROUP PREJUDICE BY CELEBRATING MULTICULTURALISM. WE PROMOTE POSITIVE, DIVERSE VALUES AND ENCOURAGE YOUNG PEOPLE TO EXPRESS THEMSELVES, FIND AND OWN THEIR OWN UNIQUE CHARM.
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REDCHARCOAL@SINA.COM
杭州市上城区中山中路217号
©2022 REDCHARCOAL BRAND.
ALL RIGHTS RESERVED.
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