REDCHARCOAL IS A STREET BRAND THAT MAINLY DESIGNS AND DISTRIBUTES CLOTHING AND CULTURAL PRODUCTS, AND IS COMMITTED TO PROMOTING THE COMBINATION OF CHINESE CULTURE AND NEW YOUTH CULTURE.
"LET IT BURN" AS THE BRAND CONCEPT, ITS CORE IDEA IS "ACCEPT YOURSELF AND EXPRESS YOURSELF."
WE ADVOCATE A LIFESTYLE OF ENTHUSIASM, ATTITUDE AND STRENGTH, COUNTERING THE IDENTITY CRISIS OF MAINSTREAM GROUP PREJUDICE BY CELEBRATING MULTICULTURALISM. WE PROMOTE POSITIVE, DIVERSE VALUES AND ENCOURAGE YOUNG PEOPLE TO EXPRESS THEMSELVES, FIND AND OWN THEIR OWN UNIQUE CHARM.
